Eyesight Nutrition Package
Ruikang Xie
Packaging Design Eyesight Nutrition Package by Ruikang Xie Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.
Bronze A' Design Award Winner
Eyesight Nutrition Package by Ruikang Xie is a distinguished winner of the A' Packaging Design Award. Eyesight Nutrition Package earned the Bronze A' Design Award in 2021 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Ruikang Xie and see why Eyesight Nutrition Package design rises above its competition.
About Eyesight Nutrition
Packaging Design Eyesight Nutrition Package by Ruikang Xie Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes. Eyesight Nutrition earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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