Chic HK 2020 Lifestyle Event
Hong Kong Trade Development Council
Event and Happening Design Chic HK 2020 Lifestyle Event by Hong Kong Trade Development Council Chic HK 2020 is a lifestyle trade event held in Guangzhou, China. The event helped 80 Hong Kong companies build brand awareness and test consumer response in the South China market. The visual concept mixes traditional and simplified Chinese characters to form a new typography for the event title. Three primary colours were added to the graphics and used to mark the different lifestyle sectors. The exhibition covered 9000 square metres over two floors and ran for four days. A large graphic on the glazed facade and a 3D welcome backdrop greeted visitors.
A' Design Award Winner
Chic HK 2020 Lifestyle Event by Hong Kong Trade Development Council is an esteemed winner of the A' Event and Happening Design Award. Chic HK 2020 Lifestyle Event earned the A' Design Award in 2021 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Hong Kong Trade Development Council and see why Chic HK 2020 Lifestyle Event design sets itself apart from its competition.
About Chic HK 2020
Event and Happening Design Chic HK 2020 Lifestyle Event by Hong Kong Trade Development Council Chic HK 2020 is a lifestyle trade event held in Guangzhou, China. The event helped 80 Hong Kong companies build brand awareness and test consumer response in the South China market. The visual concept mixes traditional and simplified Chinese characters to form a new typography for the event title. Three primary colours were added to the graphics and used to mark the different lifestyle sectors. The exhibition covered 9000 square metres over two floors and ran for four days. A large graphic on the glazed facade and a 3D welcome backdrop greeted visitors. Chic HK 2020 earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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