Chinese Mooncake Packaging
Langcer Lee
Packaging Design Chinese Mooncake Packaging by Langcer Lee Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.
Golden A' Design Award Winner
Chinese Mooncake Packaging by Langcer Lee is a distinguished winner of the A' Packaging Design Award. Chinese Mooncake Packaging earned the Golden A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Langcer Lee and see why Chinese Mooncake Packaging design stands out from its competition.
About Chinese Mooncake
Packaging Design Chinese Mooncake Packaging by Langcer Lee Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green. Chinese Mooncake earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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