Hotel New Grand Ready-to-eat Meals Packaging
Kazuaki Kawahara
Packaging Design Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.
Golden A' Design Award Winner
Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara is a winner of the A' Packaging Design Award. Hotel New Grand Ready-to-eat Meals Packaging earned the Golden A' Design Award in 2021 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Kazuaki Kawahara and see why Hotel New Grand Ready-to-eat Meals Packaging design rises above its competition.
About Hotel New Grand Ready-to-eat Meals
Packaging Design Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift. Hotel New Grand Ready-to-eat Meals earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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