Traackr Brand Identity Redesign
Felice Della Gatta
Graphics, Illustration and Visual Communication Design Traackr Brand Identity Redesign by Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.
Bronze A' Design Award Winner
Traackr Brand Identity Redesign by Felice Della Gatta is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Traackr Brand Identity Redesign earned the Bronze A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by Felice Della Gatta and see why Traackr Brand Identity Redesign design stands out from its competition.
About Traackr
Graphics, Illustration and Visual Communication Design Traackr Brand Identity Redesign by Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign. Traackr earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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