Jalebi Times Brand Identity
Raageshwari Kandaswamy
Graphics, Illustration and Visual Communication Design Jalebi Times Brand Identity by Raageshwari Kandaswamy Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures.
A' Design Award Winner
Jalebi Times Brand Identity by Raageshwari Kandaswamy is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Jalebi Times Brand Identity earned the A' Design Award in 2022 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Raageshwari Kandaswamy and see why Jalebi Times Brand Identity design rises above its competition.
About Jalebi Times
Graphics, Illustration and Visual Communication Design Jalebi Times Brand Identity by Raageshwari Kandaswamy Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures. Jalebi Times earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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