Proshot Coffee Package
Mohsen Koofiani
Packaging Design Proshot Coffee Package by Mohsen Koofiani The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.
Silver A' Design Award Winner
Proshot Coffee Package by Mohsen Koofiani is a winner of the A' Packaging Design Award. Proshot Coffee Package earned the Silver A' Design Award in 2022 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Mohsen Koofiani and see why Proshot Coffee Package design sets itself apart from its competition.
About Proshot Coffee
Packaging Design Proshot Coffee Package by Mohsen Koofiani The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen. Proshot Coffee earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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