BrokenTopBrewing Co Beer Beverage Packaging
Jiabei Jiang
Packaging Design BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.
A' Design Award Winner
BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang is an esteemed winner of the A' Packaging Design Award. BrokenTopBrewing Co Beer Beverage Packaging earned the A' Design Award in 2022 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Jiabei Jiang and see why BrokenTopBrewing Co Beer Beverage Packaging design stands out from its competition.
About BrokenTopBrewing Co Beer
Packaging Design BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces. BrokenTopBrewing Co Beer earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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