XYG Window Visual Identity
Xinyue Guo
Graphics, Illustration and Visual Communication Design XYG Window Visual Identity by Xinyue Guo XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.
A' Design Award Winner
XYG Window Visual Identity by Xinyue Guo is a winner of the A' Graphics, Illustration and Visual Communication Design Award. XYG Window Visual Identity earned the A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Xinyue Guo and see why XYG Window Visual Identity design sets itself apart from its competition.
About XYG Window
Graphics, Illustration and Visual Communication Design XYG Window Visual Identity by Xinyue Guo XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons. XYG Window earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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