Vivo X80 Product Promotion
OUTPUT
Advertising, Marketing and Communication Design Vivo X80 Product Promotion by OUTPUT Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.
Silver A' Design Award Winner
Vivo X80 Product Promotion by OUTPUT is an esteemed winner of the A' Advertising, Marketing and Communication Design Award. Vivo X80 Product Promotion earned the Silver A' Design Award in 2023 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by OUTPUT and see why Vivo X80 Product Promotion design rises above its competition.
About Vivo X80
Advertising, Marketing and Communication Design Vivo X80 Product Promotion by OUTPUT Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display. Vivo X80 earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by OUTPUT
Advertising, Marketing and Communication Design Vivo X Series Outdoor Campaign by OUTPUT
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