Snow Draft Beer Packaging
China Resources Snow Breweries
Packaging Design Snow Draft Beer Packaging by China Resources Snow Breweries Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste.
Golden A' Design Award Winner
Snow Draft Beer Packaging by China Resources Snow Breweries is a winner of the A' Packaging Design Award. Snow Draft Beer Packaging earned the Golden A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by China Resources Snow Breweries and see why Snow Draft Beer Packaging design stands out from its competition.
About Snow Draft Beer
Packaging Design Snow Draft Beer Packaging by China Resources Snow Breweries Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste. Snow Draft Beer earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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