Q Sky Brand Identity
Yang Yuanyuan
Graphics, Illustration and Visual Communication Design Q Sky Brand Identity by Yang Yuanyuan Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled.
A' Design Award Winner
Q Sky Brand Identity by Yang Yuanyuan is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Q Sky Brand Identity earned the A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Yang Yuanyuan and see why Q Sky Brand Identity design rises above its competition.
About Q Sky
Graphics, Illustration and Visual Communication Design Q Sky Brand Identity by Yang Yuanyuan Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled. Q Sky earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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