Westlake Impression Brand Image
Chao Yang
Graphics, Illustration and Visual Communication Design Westlake Impression Brand Image by Chao Yang Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition.
A' Design Award Winner
Westlake Impression Brand Image by Chao Yang is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Westlake Impression Brand Image earned the A' Design Award in 2023 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Chao Yang and see why Westlake Impression Brand Image design rises above its competition.
About Westlake Impression
Graphics, Illustration and Visual Communication Design Westlake Impression Brand Image by Chao Yang Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition. Westlake Impression earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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