Guangzhou Metro Spirit Lightbox Poster
Zhaohui Lu
Advertising, Marketing and Communication Design Guangzhou Metro Spirit Lightbox Poster by Zhaohui Lu Guangzhou Metro Spirit is a series of lightbox posters created for a city metro system. The posters show young workers in scenes of technology, service, design, construction and culture. Strong contrasting colors, bold graphics and short text give the series a modern and youthful look. Each poster is made with acrylic and high-brightness LED lights with low energy use. Eight posters are installed in each of twenty-four stations. The series communicates the professionalism and the diversity of the metro services.
Bronze A' Design Award Winner
Guangzhou Metro Spirit Lightbox Poster by Zhaohui Lu is an esteemed winner of the A' Advertising, Marketing and Communication Design Award. Guangzhou Metro Spirit Lightbox Poster earned the Bronze A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Zhaohui Lu and see why Guangzhou Metro Spirit Lightbox Poster design sets itself apart from its competition.
About Guangzhou Metro Spirit
Advertising, Marketing and Communication Design Guangzhou Metro Spirit Lightbox Poster by Zhaohui Lu Guangzhou Metro Spirit is a series of lightbox posters created for a city metro system. The posters show young workers in scenes of technology, service, design, construction and culture. Strong contrasting colors, bold graphics and short text give the series a modern and youthful look. Each poster is made with acrylic and high-brightness LED lights with low energy use. Eight posters are installed in each of twenty-four stations. The series communicates the professionalism and the diversity of the metro services. Guangzhou Metro Spirit earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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