Ecohiny Branding
Cansu Dagbagli Ferreira
Graphics, Illustration and Visual Communication Design Ecohiny Branding by Cansu Dagbagli Ferreira Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.
Silver A' Design Award Winner
Ecohiny Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Ecohiny Branding earned the Silver A' Design Award in 2024 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by Cansu Dagbagli Ferreira and see why Ecohiny Branding design rises above its competition.
About Ecohiny
Graphics, Illustration and Visual Communication Design Ecohiny Branding by Cansu Dagbagli Ferreira Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer. Ecohiny earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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