The Drum of Heaven and Earth Packaging
Chengdu Fenggu Muchuang
Packaging Design The Drum of Heaven and Earth Packaging by Chengdu Fenggu Muchuang The Drum of Heaven and Earth is a jar packaging design for a 25 kg Chinese Baijiu liquor. The form resembles an ancient war drum, inspired by the drums of the Tang Dynasty general Guo Ziyi. Embossed dragons and Pixius, auspicious beasts of Chinese tradition, are joined by calligraphy in a three-dimensional relief that can be felt by hand. Gilding and embossing give the surface a rich texture. The drumsticks on both sides can be used as containers, so the liquor can be shared. The packaging measures 565 by 209 by 742 mm.
A' Design Award Winner
The Drum of Heaven and Earth Packaging by Chengdu Fenggu Muchuang is an esteemed winner of the A' Packaging Design Award. The Drum of Heaven and Earth Packaging earned the A' Design Award in 2024 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Chengdu Fenggu Muchuang and see why The Drum of Heaven and Earth Packaging design rises above its competition.
About The Drum of Heaven and Earth
Packaging Design The Drum of Heaven and Earth Packaging by Chengdu Fenggu Muchuang The Drum of Heaven and Earth is a jar packaging design for a 25 kg Chinese Baijiu liquor. The form resembles an ancient war drum, inspired by the drums of the Tang Dynasty general Guo Ziyi. Embossed dragons and Pixius, auspicious beasts of Chinese tradition, are joined by calligraphy in a three-dimensional relief that can be felt by hand. Gilding and embossing give the surface a rich texture. The drumsticks on both sides can be used as containers, so the liquor can be shared. The packaging measures 565 by 209 by 742 mm. The Drum of Heaven and Earth earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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