Yellow Crane Tower Water Packaging
Jin Zhang
Packaging Design Yellow Crane Tower Water Packaging by Jin Zhang This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
Bronze A' Design Award Winner
Yellow Crane Tower Water Packaging by Jin Zhang is a distinguished winner of the A' Packaging Design Award. Yellow Crane Tower Water Packaging earned the Bronze A' Design Award in 2024 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Jin Zhang and see why Yellow Crane Tower Water Packaging design sets itself apart from its competition.
About Yellow Crane Tower
Packaging Design Yellow Crane Tower Water Packaging by Jin Zhang This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower. Yellow Crane Tower earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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