Graphics, Illustration and Visual Communication Design Arts Fund Activities Planning by Zeyu Wu Arts Fund is a visual identity system created for a character design talent training programme. The design combines the letters CUZ with traditional motifs of Chinese opera. Chinese elements are placed together with Latin letters to express cultural exchange between East and West. The overall framework follows the Swiss internationalist style, which is then broken by the CUZ letterforms, giving a form that is both functional and post-modern. The system is applied to posters, flyers, invitations and banners. The aim is to share Chinese opera culture with a younger audience.
Silver A' Design Award Winner
Arts Fund Activities Planning by Zeyu Wu is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Arts Fund Activities Planning earned the Silver A' Design Award in 2024 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by Zeyu Wu and see why Arts Fund Activities Planning design rises above its competition.
About Arts Fund
Graphics, Illustration and Visual Communication Design Arts Fund Activities Planning by Zeyu Wu Arts Fund is a visual identity system created for a character design talent training programme. The design combines the letters CUZ with traditional motifs of Chinese opera. Chinese elements are placed together with Latin letters to express cultural exchange between East and West. The overall framework follows the Swiss internationalist style, which is then broken by the CUZ letterforms, giving a form that is both functional and post-modern. The system is applied to posters, flyers, invitations and banners. The aim is to share Chinese opera culture with a younger audience. Arts Fund earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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