Reserva das Parkias Brand Identity
Tiago de Albuquerque Sales e Kiemle
Graphics, Illustration and Visual Communication Design Reserva das Parkias Brand Identity by Tiago de Albuquerque Sales e Kiemle The Parkias Reserve is an important environmental project that recovers the soil, reforests degraded areas with native trees and preserves biodiversity. Based on semiotic studies, its logo was designed to represent the Parkia pendula, an iconic tree up to 40m tall with a unique biodesign due to its red floral globes that hang from pendulums. Combining these references with the aesthetics of indigenous body paintings and the feather headdress, the crown of the native people of the Brazilian forests, a new representation of Parkia was born: the crowned tree, the majesty of the Atlantic Forest
Bronze A' Design Award Winner
Reserva das Parkias Brand Identity by Tiago de Albuquerque Sales e Kiemle is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Reserva das Parkias Brand Identity earned the Bronze A' Design Award in 2024 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Tiago de Albuquerque Sales e Kiemle and see why Reserva das Parkias Brand Identity design rises above its competition.
About Reserva das Parkias
Graphics, Illustration and Visual Communication Design Reserva das Parkias Brand Identity by Tiago de Albuquerque Sales e Kiemle The Parkias Reserve is an important environmental project that recovers the soil, reforests degraded areas with native trees and preserves biodiversity. Based on semiotic studies, its logo was designed to represent the Parkia pendula, an iconic tree up to 40m tall with a unique biodesign due to its red floral globes that hang from pendulums. Combining these references with the aesthetics of indigenous body paintings and the feather headdress, the crown of the native people of the Brazilian forests, a new representation of Parkia was born: the crowned tree, the majesty of the Atlantic Forest Reserva das Parkias earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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