Easygo Corporate Identity
Xingyue Deng
Graphics, Illustration and Visual Communication Design Easygo Corporate Identity by Xingyue Deng The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
Bronze A' Design Award Winner
Easygo Corporate Identity by Xingyue Deng is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Easygo Corporate Identity earned the Bronze A' Design Award in 2025 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Xingyue Deng and see why Easygo Corporate Identity design stands out from its competition.
About Easygo
Graphics, Illustration and Visual Communication Design Easygo Corporate Identity by Xingyue Deng The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience. Easygo earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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