Playgo Camper Van Branding Project
ChungSheng Chen
Graphics, Illustration and Visual Communication Design Playgo Camper Van Branding Project by ChungSheng Chen Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options.
Bronze A' Design Award Winner
Playgo Camper Van Branding Project by ChungSheng Chen is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Playgo Camper Van Branding Project earned the Bronze A' Design Award in 2025 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by ChungSheng Chen and see why Playgo Camper Van Branding Project design rises above its competition.
About Playgo
Graphics, Illustration and Visual Communication Design Playgo Camper Van Branding Project by ChungSheng Chen Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options. Playgo earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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