Seaside Home For Music Fans Marketing
Tmall Home
Advertising, Marketing and Communication Design Seaside Home For Music Fans Marketing by Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.
Golden A' Design Award Winner
Seaside Home For Music Fans Marketing by Tmall Home is a distinguished winner of the A' Advertising, Marketing and Communication Design Award. Seaside Home For Music Fans Marketing earned the Golden A' Design Award in 2025 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by Tmall Home and see why Seaside Home For Music Fans Marketing design rises above its competition.
About Seaside Home For Music Fans
Advertising, Marketing and Communication Design Seaside Home For Music Fans Marketing by Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended. Seaside Home For Music Fans earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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