Tels Cargo Branding
Nargiza Usmanova
Advertising, Marketing and Communication Design Tels Cargo Branding by Nargiza Usmanova Tels Cargo is a brand identity created for a European transportation company focused on automotive cargo. The logo keeps the original typography, colour palette and five-stripe symbol of a pallet, so recognition is retained. A circular element represents the sun and light. The letters G and O in the word Cargo are joined to suggest movement. The identity is applied to truck designs, wall calendars, office supplies, greeting cards, water bottles, bags, wall clocks, exhibition stands and gifts. A grey and orange palette supports a modern and professional appearance.
A' Design Award Winner
Tels Cargo Branding by Nargiza Usmanova is an esteemed winner of the A' Advertising, Marketing and Communication Design Award. Tels Cargo Branding earned the A' Design Award in 2025 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by Nargiza Usmanova and see why Tels Cargo Branding design stands out from its competition.
About Tels Cargo
Advertising, Marketing and Communication Design Tels Cargo Branding by Nargiza Usmanova Tels Cargo is a brand identity created for a European transportation company focused on automotive cargo. The logo keeps the original typography, colour palette and five-stripe symbol of a pallet, so recognition is retained. A circular element represents the sun and light. The letters G and O in the word Cargo are joined to suggest movement. The identity is applied to truck designs, wall calendars, office supplies, greeting cards, water bottles, bags, wall clocks, exhibition stands and gifts. A grey and orange palette supports a modern and professional appearance. Tels Cargo earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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