In Scene Brand Experience
Ziyang Wang
Advertising, Marketing and Communication Design In Scene Brand Experience by Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience.
Bronze A' Design Award Winner
In Scene Brand Experience by Ziyang Wang is a winner of the A' Advertising, Marketing and Communication Design Award. In Scene Brand Experience earned the Bronze A' Design Award in 2026 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Ziyang Wang and see why In Scene Brand Experience design rises above its competition.
About In Scene
Advertising, Marketing and Communication Design In Scene Brand Experience by Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience. In Scene earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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