Huashan Festival Visual Identity
Professor Zhu Xuguang's Team
Graphics, Illustration and Visual Communication Design Huashan Festival Visual Identity by Professor Zhu Xuguang's Team Huashan Rock Art Festival is a visual identity system created for a cultural festival in Chongzuo, Guangxi, China. The identity turns ancient pictographs from the Huashan rock art site into simple geometric graphics. A black and white palette and textured surfaces recall stone rubbings and weathered rock. Posters are made in landscape and portrait formats for small prints and large outdoor displays. Printed applications use recycled materials and plant-based inks. The aim is to make ancient heritage clear and accessible to modern viewers.
Bronze A' Design Award Winner
Huashan Festival Visual Identity by Professor Zhu Xuguang's Team is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Huashan Festival Visual Identity earned the Bronze A' Design Award in 2026 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by Professor Zhu Xuguang's Team and see why Huashan Festival Visual Identity design rises above its competition.
About Huashan
Graphics, Illustration and Visual Communication Design Huashan Festival Visual Identity by Professor Zhu Xuguang's Team Huashan Rock Art Festival is a visual identity system created for a cultural festival in Chongzuo, Guangxi, China. The identity turns ancient pictographs from the Huashan rock art site into simple geometric graphics. A black and white palette and textured surfaces recall stone rubbings and weathered rock. Posters are made in landscape and portrait formats for small prints and large outdoor displays. Printed applications use recycled materials and plant-based inks. The aim is to make ancient heritage clear and accessible to modern viewers. Huashan earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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