Zuojiang Huashan Day Brand Identity
Xuguang Zhu
Graphics, Illustration and Visual Communication Design Zuojiang Huashan Day Brand Identity by Xuguang Zhu Zuojiang Huashan Day is a brand identity created for a cultural event that presents Huashan rock art, a World Heritage site in Guangxi, China. The identity combines motifs from the 2000 year old carvings with contemporary graphic design. Frog-shaped figures and bronze drum patterns form a coherent visual system, and the pinyin for Huashan is styled to recall cliff carving textures. Printed items include posters, paper bags, business cards, a rock art directory and silicone wristbands. The aim is to make the heritage site legible to a global audience.
Bronze A' Design Award Winner
Zuojiang Huashan Day Brand Identity by Xuguang Zhu is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Zuojiang Huashan Day Brand Identity earned the Bronze A' Design Award in 2026 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Xuguang Zhu and see why Zuojiang Huashan Day Brand Identity design stands out from its competition.
About Zuojiang Huashan Day
Graphics, Illustration and Visual Communication Design Zuojiang Huashan Day Brand Identity by Xuguang Zhu Zuojiang Huashan Day is a brand identity created for a cultural event that presents Huashan rock art, a World Heritage site in Guangxi, China. The identity combines motifs from the 2000 year old carvings with contemporary graphic design. Frog-shaped figures and bronze drum patterns form a coherent visual system, and the pinyin for Huashan is styled to recall cliff carving textures. Printed items include posters, paper bags, business cards, a rock art directory and silicone wristbands. The aim is to make the heritage site legible to a global audience. Zuojiang Huashan Day earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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