Wudang Blessing Visual Identity
Wu Yao
Advertising, Marketing and Communication Design Wudang Blessing Visual Identity by Wu Yao Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.
Silver A' Design Award Winner
Wudang Blessing Visual Identity by Wu Yao is a highly esteemed winner of the A' Advertising, Marketing and Communication Design Award. Wudang Blessing Visual Identity earned the Silver A' Design Award in 2026 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by Wu Yao and see why Wudang Blessing Visual Identity design rises above its competition.
About Wudang Blessing
Advertising, Marketing and Communication Design Wudang Blessing Visual Identity by Wu Yao Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media. Wudang Blessing earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Wu Yao
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