Moutai Group's - Taiyuan ZHI Packing Design
li zuo
Packaging Design Moutai Group's - Taiyuan ZHI Packing Design by li zuo Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.
Silver A' Design Award Winner
Moutai Group's - Taiyuan ZHI Packing Design by li zuo is an esteemed winner of the A' Packaging Design Award. Moutai Group's - Taiyuan ZHI Packing Design earned the Silver A' Design Award in 2020 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by li zuo and see why Moutai Group's - Taiyuan ZHI Packing Design design rises above its competition.
About Moutai Group's - Taiyuan ZHI
Packaging Design Moutai Group's - Taiyuan ZHI Packing Design by li zuo Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle. Moutai Group's - Taiyuan ZHI earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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