Happy Ginger Ale Beverage
Wen Liu
Packaging Design Happy Ginger Ale Beverage by Wen Liu Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor.
Silver A' Design Award Winner
Happy Ginger Ale Beverage by Wen Liu is a distinguished winner of the A' Packaging Design Award. Happy Ginger Ale Beverage earned the Silver A' Design Award in 2020 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Wen Liu and see why Happy Ginger Ale Beverage design stands out from its competition.
About Happy Ginger Ale
Packaging Design Happy Ginger Ale Beverage by Wen Liu Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor. Happy Ginger Ale earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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