Macys Website Redesign
Willy Lai
Website and Web Design Macys Website Redesign by Willy Lai Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.
Golden A' Design Award Winner
Macys Website Redesign by Willy Lai is a highly esteemed winner of the A' Website and Web Design Awards. Macys Website Redesign earned the Golden A' Design Award in 2020 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by Willy Lai and see why Macys Website Redesign design rises above its competition.
About Macys Website
Website and Web Design Macys Website Redesign by Willy Lai Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing. Macys Website earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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