Korea Sports Branding and Visual Identity
Yena Choi
Graphics, Illustration and Visual Communication Design Korea Sports Branding and Visual Identity by Yena Choi KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.
Bronze A' Design Award Winner
Korea Sports Branding and Visual Identity by Yena Choi is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Korea Sports Branding and Visual Identity earned the Bronze A' Design Award in 2020 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Yena Choi and see why Korea Sports Branding and Visual Identity design stands out from its competition.
About Korea Sports
Graphics, Illustration and Visual Communication Design Korea Sports Branding and Visual Identity by Yena Choi KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. Korea Sports earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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