Graphics, Illustration and Visual Communication Design Thuong Tra Premium Tea Logo by Hiep Ha Dung The logos for tea brands in local market until 2015 are still considered small pictures with wordmarks than real simple logos, due to conservative and old-fashioned taste. The ThuongTra logo here was strictly studied and designed to set up a new definition of tea logos by pointing out Logic and Organic visual solution, with clear steps of Deconstructing the product images, and by applying optical rules in a Rational way, so the Logo will easily evoke a premium tea brand that produced thoughtfully from the most aged trees on remote highlands of Vietnam.