Lokum Naslada Packaging

Vania Nedkova

Packaging Design Lokum Naslada Packaging by Vania Nedkova Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was redesigned accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming "Naslada" was created to differentiate it from their competitors in the market.

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