X Hale Campaign Design

Yiwen Tu

X Hale Campaign Design ᨑᨗ Yiwen Tu, ᨄᨛᨑᨘᨂᨁᨘ A' Design Award

Desain Grafis, Ilustrasi, na Komunikasi Visual X Hale Campaign Design ᨑᨗ Yiwen Tu X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic.

ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award

X Hale Campaign Design ᨕᨔᨛᨒᨙᨊ Yiwen Tu ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨆᨗᨊᨔ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Grafis, Ilustrasi, na Komunikasi Visual. X Hale Campaign Design ᨆᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨑᨗ ᨈᨕᨘ 2021 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Best Designs of the World ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨅᨙᨉ ᨑᨗ ᨅᨗᨕᨔ. ᨕᨗᨈᨕᨗ ᨄᨄᨗᨔᨛ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Yiwen Tu ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ X Hale Campaign Design ᨆᨄᨀᨗᨈ ᨌᨗᨑᨗ ᨆᨅᨙᨉ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.

ᨄᨄᨗᨔᨛᨊ X Hale

Desain Grafis, Ilustrasi, na Komunikasi Visual X Hale Campaign Design ᨑᨗ Yiwen Tu X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic. X Hale ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨕᨔᨛᨒᨙ ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨆᨔᨛᨉᨗ ᨀᨚᨔᨙ ᨅᨑᨘ ᨔᨗᨅᨓ ᨕᨗᨊᨚᨄᨔᨗ ᨑᨗᨄᨛᨅᨘ ᨔᨗᨅᨓ ᨕᨀᨌᨕ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨑᨛᨁ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨈᨘᨑᨘ ᨕᨉᨙ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨄᨅᨙᨉ-ᨅᨙᨉ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨕᨔᨛᨒᨙ ᨆᨔᨘᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨒᨒᨚ ᨑᨗ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.

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ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Yiwen Tu

ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗ Desain Grafis, Ilustrasi, na Komunikasi Visual

ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨌ, ᨄᨛᨅᨘ ᨉᨙᨔᨕᨗ, ᨄᨑᨚᨉᨘ, ᨄᨑᨚᨐᨙ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨈᨙᨈᨘ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨕᨗᨊᨚᨄᨔᨗ, ᨔᨛᨅᨁᨕᨗ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈᨀᨗ ᨔᨙᨉᨗ ᨄᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ, ᨉᨙᨔᨕᨗᨊ ᨆᨅᨛᨊᨈᨘ ᨒᨒᨛᨈ ᨆᨑᨔᨕᨗ ᨒᨗᨊᨚᨕᨙ.

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨅᨌᨕᨗ ᨓᨓᨌᨑ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨅᨗᨌᨑᨛ ᨄᨒᨗ ᨅᨑᨘ ᨑᨗ ᨉᨙᨔᨕᨗ, ᨀᨑᨙᨕᨈᨗᨄᨗᨈ, ᨈᨙᨊᨚᨒᨚᨁᨗ ᨊᨛᨊᨗᨕ ᨕᨗᨊᨚᨄᨔᨗ ᨕᨊᨈᨑ ᨓᨈᨓ ᨉᨙᨔᨕᨗ ᨔᨗᨅᨓ ᨄᨉᨙᨔᨕᨗ, ᨕᨔᨗᨈᨙ ᨊᨛᨊᨗᨕ ᨄᨂᨚᨒ ᨆᨙᨑᨙ ᨆᨀᨔᨚᨑ ᨔᨗᨒᨗᨊᨚ. ᨄᨛᨒᨍᨑᨗ ᨆᨘᨄᨗ ᨒᨒᨛᨊ ᨄᨉᨙᨔᨕᨗ ᨊᨛᨊᨗᨕ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ A' Design Award ᨆᨄᨚᨒᨙ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨆᨄᨙᨔᨚᨊ.

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨅᨙᨉ ᨌᨗᨑᨗᨊ, ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨕᨗᨊᨚᨄᨔᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨄᨑᨚᨐᨙ ᨕᨔᨗᨈᨙᨈᨘ, ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ, ᨆᨚᨉᨙ, ᨉᨙᨔᨕᨗ ᨁᨑᨄᨗ ᨊᨛᨊᨗᨕ ᨔᨛᨈᨛᨑᨈᨙᨁᨗ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ, ᨕᨔᨛᨒᨙᨊ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ.

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨄᨑᨚᨐᨙ ᨉᨙᨔᨕᨗ ᨕᨗᨔᨛᨈᨗᨆᨙᨓ ᨆᨄᨀᨗᨈ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨗᨊᨔ ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨄᨘᨒᨙ ᨆᨉᨙᨌᨙ ᨔᨅ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗᨊ.

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨑᨗ A' Design Award & Competition, ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨒᨙᨁᨙᨉ ᨆᨄᨛᨍᨍᨗ ᨒᨗᨊᨚᨈ ᨒᨛᨅᨗ ᨆᨉᨙᨌᨙ ᨔᨗᨅᨓ ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨆᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨕᨘᨈᨘ ᨊᨛᨊᨗᨕ ᨆᨄᨆᨍᨘ ᨆᨔᨑᨀ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨑᨗ ᨄᨉᨙᨔᨕᨗ ᨈᨗᨀᨛ ᨒᨗᨊᨚ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ ᨊᨛᨊᨗᨕ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ.

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ, ᨄᨛᨆᨗᨇᨗ ᨆᨀᨑᨙᨕᨈᨗ ᨕᨈᨕᨘ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ ᨔᨛᨅᨁᨕᨗ ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨔᨛᨒᨙᨊ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨔᨛᨅᨁᨕᨗ ᨌᨚᨈᨚ ᨆᨒᨛᨅᨗ ᨑᨗ ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ.

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨕᨗᨊᨚᨄᨔᨗ ᨕᨈᨕᨘ ᨀᨚᨔᨙ ᨆᨀᨑᨙᨕᨈᨗ, ᨆᨄᨀᨗᨈ ᨄᨗᨀᨗᨑᨛ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨄᨛᨒᨛᨔᨙ ᨆᨘᨒᨗᨕᨙ ᨑᨗᨄᨀᨙ, ᨔᨛᨅᨁᨕᨗ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨀᨚᨔᨙ ᨆᨄᨙᨔᨚᨊ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨒᨒᨛ ᨄᨗᨀᨗᨑᨛ ᨅᨑᨘ ᨊᨛᨊᨗᨕ ᨄᨕᨗᨈ ᨆᨄᨛᨔᨘ ᨕᨗᨔᨛᨄᨗᨑᨔᨗ ᨄᨚᨒᨙ ᨑᨗ ᨔᨗᨊᨗᨊ ᨒᨗᨊᨚ.

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨆᨙᨑᨙ ᨆᨒᨛᨅᨗ ᨆᨕᨘᨈᨆᨀᨂᨗ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨑᨗᨕᨗᨈᨕᨗ ᨕᨗᨉᨙᨈᨗᨈ, ᨄᨕᨗᨈ ᨆᨀᨑᨙᨕᨈᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨄᨛᨑᨘᨔᨖᨕ ᨄᨚᨒᨙ ᨑᨗ ᨄᨛᨑᨘᨔᨖᨕ ᨊᨛᨊᨗᨕ ᨒᨙᨅᨁ ᨆᨕᨗᨊᨚᨄᨔᨗ. ᨔᨄᨕᨗ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨊᨛᨊᨗᨕ ᨉᨙᨔᨕᨗᨊ ᨆᨒᨛᨅᨗ.

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨕᨗᨈᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨔᨛᨒᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ, ᨆᨄᨀᨗᨈ ᨁᨐ ᨆᨘᨒᨕᨗ ᨆᨈᨘᨕᨙ, ᨕᨌᨀᨙᨑᨛ ᨆᨕᨘᨅᨕᨙ ᨊᨛᨊᨗᨕ ᨕᨑ ᨅᨑᨘ ᨀᨑᨙᨕᨈᨗᨄᨗᨈ ᨑᨗ ᨕᨔᨗᨈᨙᨈᨘ, ᨆᨚᨉᨙ, ᨔᨛᨊᨗ, ᨁᨑᨄᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨅᨗᨉ ᨆᨒᨕᨗᨊᨙ. ᨔᨄᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨅᨑᨘ ᨕᨛᨔᨚᨕᨙ.

ᨑᨗᨔᨚᨀᨚ

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