Joy of Playing Brand Identity

Yana Okoliyska

Joy of Playing Brand Identity ᨑᨗ Yana Okoliyska, ᨄᨛᨑᨘᨂᨁᨘ A' Design Award

Desain Grafis, Ilustrasi, na Komunikasi Visual Joy of Playing Brand Identity ᨑᨗ Yana Okoliyska Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.

ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award

Joy of Playing Brand Identity ᨕᨔᨛᨒᨙᨊ Yana Okoliyska ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨆᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Grafis, Ilustrasi, na Komunikasi Visual. Joy of Playing Brand Identity ᨆᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨑᨗ ᨈᨕᨘ 2022 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Best Designs of the World ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ. ᨕᨗᨈᨕᨗ ᨄᨄᨗᨔᨛ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Yana Okoliyska ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ Joy of Playing Brand Identity ᨆᨒᨗᨂᨙ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.

ᨄᨄᨗᨔᨛᨊ Joy of Playing

Desain Grafis, Ilustrasi, na Komunikasi Visual Joy of Playing Brand Identity ᨑᨗ Yana Okoliyska Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints. Joy of Playing ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨕᨔᨛᨒᨙ ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨆᨔᨛᨉᨗ ᨀᨚᨔᨙ ᨅᨑᨘ ᨔᨗᨅᨓ ᨕᨗᨊᨚᨄᨔᨗ ᨑᨗᨄᨛᨅᨘ ᨔᨗᨅᨓ ᨕᨀᨌᨕ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨑᨛᨁ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨄᨅᨙᨉ-ᨅᨙᨉ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨄᨑᨚᨐᨙ ᨑᨗᨕᨍᨘᨀᨂᨙ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.

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ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Yana Okoliyska

ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗ Desain Grafis, Ilustrasi, na Komunikasi Visual

ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨌ, ᨄᨛᨅᨘ ᨉᨙᨔᨕᨗ, ᨄᨑᨚᨉᨘ, ᨄᨑᨚᨐᨙ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨈᨙᨈᨘ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨕᨗᨊᨚᨄᨔᨗ, ᨔᨛᨅᨁᨕᨗ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈᨀᨗ ᨔᨙᨉᨗ ᨄᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ, ᨉᨙᨔᨕᨗᨊ ᨆᨅᨛᨊᨈᨘ ᨒᨒᨛᨈ ᨆᨑᨔᨕᨗ ᨒᨗᨊᨚᨕᨙ.

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨅᨌᨕᨗ ᨓᨓᨌᨑ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨅᨗᨌᨑᨛ ᨄᨒᨗ ᨅᨑᨘ ᨑᨗ ᨉᨙᨔᨕᨗ, ᨀᨑᨙᨕᨈᨗᨄᨗᨈ, ᨈᨙᨊᨚᨒᨚᨁᨗ ᨊᨛᨊᨗᨕ ᨕᨗᨊᨚᨄᨔᨗ ᨕᨊᨈᨑ ᨓᨈᨓ ᨉᨙᨔᨕᨗ ᨔᨗᨅᨓ ᨄᨉᨙᨔᨕᨗ, ᨕᨔᨗᨈᨙ ᨊᨛᨊᨗᨕ ᨄᨂᨚᨒ ᨆᨙᨑᨙ ᨆᨀᨔᨚᨑ ᨔᨗᨒᨗᨊᨚ. ᨄᨛᨒᨍᨑᨗ ᨆᨘᨄᨗ ᨒᨒᨛᨊ ᨄᨉᨙᨔᨕᨗ ᨊᨛᨊᨗᨕ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ A' Design Award ᨆᨄᨚᨒᨙ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨆᨄᨙᨔᨚᨊ.

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨅᨙᨉ ᨌᨗᨑᨗᨊ, ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨕᨗᨊᨚᨄᨔᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨄᨑᨚᨐᨙ ᨕᨔᨗᨈᨙᨈᨘ, ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ, ᨆᨚᨉᨙ, ᨉᨙᨔᨕᨗ ᨁᨑᨄᨗ ᨊᨛᨊᨗᨕ ᨔᨛᨈᨛᨑᨈᨙᨁᨗ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ, ᨕᨔᨛᨒᨙᨊ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ.

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨄᨑᨚᨐᨙ ᨉᨙᨔᨕᨗ ᨕᨗᨔᨛᨈᨗᨆᨙᨓ ᨆᨄᨀᨗᨈ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨗᨊᨔ ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨄᨘᨒᨙ ᨆᨉᨙᨌᨙ ᨔᨅ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗᨊ.

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨑᨗ A' Design Award & Competition, ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨒᨙᨁᨙᨉ ᨆᨄᨛᨍᨍᨗ ᨒᨗᨊᨚᨈ ᨒᨛᨅᨗ ᨆᨉᨙᨌᨙ ᨔᨗᨅᨓ ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨆᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨕᨘᨈᨘ ᨊᨛᨊᨗᨕ ᨆᨄᨆᨍᨘ ᨆᨔᨑᨀ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨑᨗ ᨄᨉᨙᨔᨕᨗ ᨈᨗᨀᨛ ᨒᨗᨊᨚ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ ᨊᨛᨊᨗᨕ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ.

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ, ᨄᨛᨆᨗᨇᨗ ᨆᨀᨑᨙᨕᨈᨗ ᨕᨈᨕᨘ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ ᨔᨛᨅᨁᨕᨗ ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨔᨛᨒᨙᨊ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨔᨛᨅᨁᨕᨗ ᨌᨚᨈᨚ ᨆᨒᨛᨅᨗ ᨑᨗ ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ.

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨕᨗᨊᨚᨄᨔᨗ ᨕᨈᨕᨘ ᨀᨚᨔᨙ ᨆᨀᨑᨙᨕᨈᨗ, ᨆᨄᨀᨗᨈ ᨄᨗᨀᨗᨑᨛ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨄᨛᨒᨛᨔᨙ ᨆᨘᨒᨗᨕᨙ ᨑᨗᨄᨀᨙ, ᨔᨛᨅᨁᨕᨗ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨀᨚᨔᨙ ᨆᨄᨙᨔᨚᨊ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨒᨒᨛ ᨄᨗᨀᨗᨑᨛ ᨅᨑᨘ ᨊᨛᨊᨗᨕ ᨄᨕᨗᨈ ᨆᨄᨛᨔᨘ ᨕᨗᨔᨛᨄᨗᨑᨔᨗ ᨄᨚᨒᨙ ᨑᨗ ᨔᨗᨊᨗᨊ ᨒᨗᨊᨚ.

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨆᨙᨑᨙ ᨆᨒᨛᨅᨗ ᨆᨕᨘᨈᨆᨀᨂᨗ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨑᨗᨕᨗᨈᨕᨗ ᨕᨗᨉᨙᨈᨗᨈ, ᨄᨕᨗᨈ ᨆᨀᨑᨙᨕᨈᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨄᨛᨑᨘᨔᨖᨕ ᨄᨚᨒᨙ ᨑᨗ ᨄᨛᨑᨘᨔᨖᨕ ᨊᨛᨊᨗᨕ ᨒᨙᨅᨁ ᨆᨕᨗᨊᨚᨄᨔᨗ. ᨔᨄᨕᨗ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨊᨛᨊᨗᨕ ᨉᨙᨔᨕᨗᨊ ᨆᨒᨛᨅᨗ.

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨕᨗᨈᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨔᨛᨒᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ, ᨆᨄᨀᨗᨈ ᨁᨐ ᨆᨘᨒᨕᨗ ᨆᨈᨘᨕᨙ, ᨕᨌᨀᨙᨑᨛ ᨆᨕᨘᨅᨕᨙ ᨊᨛᨊᨗᨕ ᨕᨑ ᨅᨑᨘ ᨀᨑᨙᨕᨈᨗᨄᨗᨈ ᨑᨗ ᨕᨔᨗᨈᨙᨈᨘ, ᨆᨚᨉᨙ, ᨔᨛᨊᨗ, ᨁᨑᨄᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨅᨗᨉ ᨆᨒᨕᨗᨊᨙ. ᨔᨄᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨅᨑᨘ ᨕᨛᨔᨚᨕᨙ.

ᨑᨗᨔᨚᨀᨚ

ᨔᨉᨗᨕᨊᨀᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ?

ᨕᨍᨘᨀᨂᨗ ᨉᨙᨔᨕᨗᨈ ᨑᨗ A' Design Awards ᨕᨛᨔᨚᨕᨙ ᨊᨛᨊᨗᨕ ᨆᨒᨕᨗ ᨕᨚᨊᨑᨚᨕᨈ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨆᨉᨙᨌᨙ ᨔᨗᨒᨗᨊᨚ ᨑᨗ Best Designs of the World.

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