Wow Long Rice Crust Snack Packaging
Guan Zi
Desain Kemasan Wow Long Rice Crust Snack Packaging ᨑᨗ Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers.
ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award
Wow Long Rice Crust Snack Packaging ᨕᨔᨛᨒᨙᨊ Guan Zi ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Kemasan. Wow Long Rice Crust Snack Packaging ᨆᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨑᨗ ᨈᨕᨘ 2024 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Best Designs of the World ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨅᨙᨉ ᨑᨗ ᨅᨗᨕᨔ. ᨅᨌᨕᨗ ᨄᨄᨗᨔᨛᨊ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Guan Zi ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ Wow Long Rice Crust Snack Packaging ᨆᨒᨗᨂᨙ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.
ᨄᨄᨗᨔᨛᨊ Wow Long Rice Crust
Desain Kemasan Wow Long Rice Crust Snack Packaging ᨑᨗ Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers. Wow Long Rice Crust ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨕᨔᨛᨒᨙ ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨆᨔᨛᨉᨗ ᨕᨗᨉᨙ ᨅᨑᨘ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨑᨗᨄᨛᨅᨘ ᨔᨗᨅᨓ ᨕᨀᨌᨕ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨔᨗᨈᨗᨊᨍ ᨑᨗᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨈᨘᨑᨘ ᨕᨉᨙ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨀᨘᨕᨔᨕᨗ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨀᨑᨗᨕ ᨑᨗᨕᨍᨘᨀᨂᨙ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.
ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗ Desain Kemasan
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