Target Campaign and Sales Support
Ralf Kauffmann
Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Target Campaign and Sales Support nke Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
Onye Nwetara Ọlaọcha A' Design Award
Target Campaign and Sales Support nke Ralf Kauffmann bụ ọrụ meriri a na-akwanyere ugwu nke ukwuu n’ihe nrite: Ihe Nrite A' maka Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu. Target Campaign and Sales Support nwetara Ọlaọcha A' Design Award na 2021, a na-egosipụtakwa ya na Best Designs of the World n’etiti nhazi ndị ọzọ pụtara ìhè. Chọpụta nkọwa zuru ezu banyere ọrụ ahụ, chọpụta ọrụ ndị ọzọ nke Ralf Kauffmann ma hụ ihe mere nhazi a, Target Campaign and Sales Support, ji dị iche na ndị ya na ha na-asọmpi.
Gbasara Target
Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Target Campaign and Sales Support nke Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Target nwetara Ọlaọcha A' Design Award, ọkwa nkwanye ugwu pụtara ìhè na A' Design Award & Competition. Nhazi ndị nwetara Ọlaọcha A' Design Award na-ejikọta nka imepụta ihe na nhazi dị elu, nnukwu kọmitii ndị ọkaikpe na-ahọpụtakwa ha dị ka ọrụ magburu onwe ha n’ụdị nke ha, mgbe nlebanya agụmakwụkwọ ziri ezi, nke na-akwụwa aka ọtọ, nke na-adabere n’uru ọrụ na nke nọọrọ onwe ya gasịrị, ebe a na-atụ vootu maka ọrụ ndị e tinyere site na nlebanya ndị ọkachamara ibe na-eme n’amaghị onye rụrụ ọrụ ahụ, dabere n’ụkpụrụ nyocha e guzobere tupu oge eruo ma mee ka ọha na eze mara.
Nhazi ndị ọzọ nke Ralf Kauffmann
Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu BSTN Raffle Sneakers Box nke Ralf Kauffmann
Ndị ọzọ n’ụdị: Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu
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Ọmarịcha Nhazi nke Ụbọchị
Onye Nhazi nke Ụbọchị Kwa ụbọchị, A' Design Award na-egosi onye nhazi nwere onyinye pụrụ iche, onye na-emepụta nhazi, ngwaahịa, ọrụ na ọrụ ụkpụrụ ụlọ nwere echiche mbụ na mmepụta ọhụrụ, dịka Onye Nhazi nke Ụbọchị. Taa, obi dị anyị ụtọ iwebatara gị otu n’ime ndị nhazi kacha mma n’ụwa, onye nhazi ya na-akpụzi otú anyị si ahụ ma na-enweta ihe n’ụwa.
Ajụjụ Ọnụ Nhazi nke Ụbọchị Gụọ ajụjụ ọnụ na mkparịta ụka kachasị ọhụrụ gbasara nhazi, nka imepụta ihe, teknụzụ na mmepụta ọhụrụ n’etiti ndị nta akụkọ nhazi na ndị nhazi, ndị ụkpụrụ ụlọ na ndị njikwa akara ahịa a ma ama n’ụwa. Mụta otú ndị nhazi na akara ahịa nwetara A' Design Award si emepụta nhazi magburu onwe ya.
Otu Ndị Nhazi nke Ụbọchị Kwa ụbọchị, A' Design Award na-egosi otu ndị nhazi pụrụ iche nwetara ihe nrite, ndị nwere nka imepụta ihe na mmepụta ọhụrụ, dịka Otu Ndị Nhazi nke Ụbọchị. Chọpụta ọrụ ụkpụrụ ụlọ, nhazi dị mma, ejiji, nhazi eserese na atụmatụ nhazi, ndị nwere echiche mbụ na nka imepụta ihe pụrụ iche, sitere n’aka otu ndị nhazi kacha mma n’ụwa niile.
Dike Nhazi nke Ụbọchị Dike Nhazi nke Ụbọchị, nke A' Design Award & Competition na-ahọpụta, na-elekwasị anya na ndị dike nhazi na-eme ka ụwa anyị ka mma site na ngwaahịa na ọrụ ha magburu onwe ha, ndị na-abara ọha mmadụ uru ma na-akwalite ọganihu ya. Chọpụta nchịkọta ọrụ nhazi nke ndị nhazi ruru ọkwa ụwa, ndị ụkpụrụ ụlọ a ma ama na ndị na-emepụta ihe ọhụrụ.
Onye Nhazi Pụtara Ìhè nke Ụbọchị Kwa ụbọchị, A' Design Award & Competition na-eme ka a mara onye nhazi pụrụ iche n’ezie, onye ụkpụrụ ụlọ a ma ama, onye ndu nka imepụta ihe ma ọ bụ onye na-emepụta ihe ọhụrụ dịka Onye Nhazi Pụtara Ìhè nke Ụbọchị. A na-ahọpụta ọrụ ndị a dabere n’uru ha dịka ihe atụ pụrụ iche nke nhazi dị mma. Chọpụta nchịkọta ọrụ nhazi ndị nwetara ihe nrite.
Echiche Nhazi nke Ụbọchị Kwa ụbọchị, A' Design Award & Competition na-egosi echiche nhazi ọhụrụ pụrụ iche ma ọ bụ atụmatụ okike na-egosipụta echiche mbụ na ụzọ ngwọta bara uru dịka Echiche Nhazi nke Ụbọchị. Chọpụta atụmatụ dị ịtụnanya nwetara ihe nrite, ụzọ ime ihe ọhụrụ na ọhụụ na-akpali mmụọ sitere n’akụkụ ụwa niile.
Akara Ahịa Nhazi nke Ụbọchị Kwa ụbọchị, A' Design Award & Competition na-egosi akara ahịa pụrụ iche nke na-ebute nhazi ụzọ dịka Akara Ahịa Nhazi nke Ụbọchị, na-enyocha njirimara, ọhụụ okike, ngwaahịa na ọrụ ụlọ ọrụ nke ụlọ azụmahịa na ụlọ ọrụ na-emepụta ihe ọhụrụ. Chọpụta akara ahịa ndị nwetara ihe nrite na ọmarịcha nhazi ha.
Usoro Nhazi nke Ụbọchị Kwa ụbọchị, A' Design Award & Competition na-enyocha usoro nhazi nwere echiche mbụ dịka Usoro Nhazi nke Ụbọchị, na-egosi ụdị na-apụta ọhụrụ, echiche ịma mma na-agbanwe agbanwe na ụzọ ọhụrụ imepụta ihe n’ọrụ ụkpụrụ ụlọ, ejiji, nka, eserese, ngwaahịa na ndị ọzọ. Chọpụta usoro nhazi kachasị ọhụrụ taa.