Beoplay Portal Advertising Campaign
Carlos Cabrera
ᱪᱞᱚᱪᱤᱛᱨ Beoplay Portal Advertising Campaign ᱛᱮ Carlos Cabrera It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
ᱯᱞᱟᱴᱤᱱᱟᱢ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ
Beoplay Portal Advertising Campaign, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ: Carlos Cabrera, ᱫᱚ A' ᱪᱞᱚᱪᱤᱛᱨ, ᱵᱤᱰᱤᱭᱚ ᱟᱨ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮ ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱱᱟ. Beoplay Portal Advertising Campaign ᱫᱚ 2023 ᱨᱮ ᱯᱞᱟᱴᱤᱱᱟᱢ A' Design Award ᱧᱟᱢ ᱠᱮᱫᱟ ᱟᱨ Best Designs of the World ᱨᱮ ᱮᱴᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱵ ᱟᱠᱟᱱᱟ. ᱯᱨᱚᱠᱚᱞᱯᱚ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹ ᱵᱤᱵᱨᱚᱬ ᱧᱮᱞ ᱢᱮ, Carlos Cabrera ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱧᱮᱞ ᱢᱮ ᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ ᱪᱮᱫᱟᱜ Beoplay Portal Advertising Campaign ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱠᱚ ᱠᱷᱚᱱ ᱱᱤᱡ ᱟᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟ.
Beoplay Portal ᱵᱟᱵᱚᱛ
ᱪᱞᱚᱪᱤᱛᱨ Beoplay Portal Advertising Campaign ᱛᱮ Carlos Cabrera It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it. Beoplay Portal ᱫᱚ A' Design Award & Competition ᱨᱮᱭᱟᱜ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱢᱟᱱᱚᱛ ᱧᱟᱢ ᱠᱮᱫᱟ: ᱯᱞᱟᱴᱤᱱᱟᱢ A' Design Award. ᱯᱞᱟᱴᱤᱱᱟᱢ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱹᱢᱤᱠᱚ ᱨᱮ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱶ ᱥᱮᱨᱮᱥ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ. ᱢᱟᱨᱟᱝ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱫᱚᱞ ᱫᱚ ᱱᱭᱟᱭᱯᱩᱨᱱᱚ, ᱱᱤᱛᱤᱥᱚᱢᱢᱚᱛ, ᱜᱩᱱ ᱟᱫᱷᱟᱨᱤᱛ ᱟᱨ ᱯᱚᱠᱠᱷᱚᱯᱟᱛ ᱵᱮᱜᱚᱨ ᱥᱮᱪᱮᱫᱤᱭᱟᱹ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱛᱟᱭᱚᱢ, ᱱᱤᱡ ᱱᱤᱡ ᱛᱷᱟᱠ ᱨᱮ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱥᱮᱨᱮᱥ ᱡᱚᱢᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣᱟᱭ. ᱱᱚᱶᱟ ᱨᱮ ᱧᱩᱛᱩᱢ ᱚᱞ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱱᱛᱮ ᱢᱩᱞᱭᱟᱹᱝᱠᱚᱱ ᱢᱟᱱᱚᱠ ᱨᱮ, ᱩᱠᱩ ᱧᱩᱛᱩᱢ ᱛᱮ ᱥᱟᱱᱟᱢᱟᱱ ᱯᱮᱥᱟᱫᱟᱨ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱦᱚᱨᱟ ᱯᱟᱸᱡᱟ ᱠᱟᱛᱮ ᱵᱷᱳᱴ ᱧᱟᱢᱟ.
Carlos Cabrera ᱨᱮᱭᱟᱜ ᱟᱨᱦᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ
ᱠᱚᱢᱯᱤᱩᱴᱟᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ Super Ego Digital Art ᱛᱮ Carlos Cabrera
ᱪᱞᱚᱪᱤᱛᱨ ᱛᱷᱟᱠ ᱨᱮ ᱟᱨᱦᱚᱸ
ᱛᱮᱦᱮᱧᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱩᱞ ᱟᱨ ᱱᱟᱶᱟ ᱥᱚᱪ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ, ᱯᱨᱚᱠᱚᱞᱯᱚ ᱟᱨ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ ᱥᱤᱨᱡᱟᱹᱣᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱛᱮᱦᱮᱧ ᱟᱞᱮ ᱠᱩᱥᱤ ᱛᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱢᱩᱫ ᱨᱮ ᱢᱤᱫ ᱦᱚᱲ ᱟᱢ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩ ᱠᱟᱱᱟᱞᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱹᱭᱠᱟᱹᱣ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱵᱚᱨᱤᱭᱟᱹ ᱟᱨ ᱚᱛᱱᱚᱜᱽ ᱡᱚᱲᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱵᱨᱟᱱᱰ ᱵᱮᱵᱚᱥᱛᱷᱟᱯᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮ, ᱛᱚᱠᱱᱤᱠ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱵᱟᱵᱚᱛ ᱱᱟᱶᱟ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱟᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱢᱮ. A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱟᱨ ᱵᱨᱟᱱᱰᱠᱚ ᱪᱮᱞᱮᱠᱟ ᱵᱤᱥᱤᱥᱴᱚ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱹᱜᱩᱭᱟ, ᱚᱱᱟ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ, ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ, ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱠᱚᱣᱟᱜ ᱟᱹᱰᱤ ᱢᱩᱞ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ, ᱯᱷᱮᱥᱚᱱ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱥᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ A' Design Award & Competition ᱦᱚᱛᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱫᱚ ᱚᱱᱠᱚ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ, ᱚᱠᱚᱭᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱮᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱨᱚᱠᱚᱞᱯᱚ ᱛᱮ ᱥᱟᱶᱛᱟ ᱨᱮᱭᱟᱜ ᱦᱤᱛ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱠᱚ ᱟᱹᱜᱩᱭᱟ ᱟᱨ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱨᱦᱚᱸ ᱱᱟᱯᱟᱭ ᱠᱚ ᱵᱮᱱᱟᱣᱟ. ᱵᱤᱥᱣᱚᱥᱛᱚᱨᱤᱭ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱨᱤ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱟᱜᱩᱣᱟᱹ ᱥᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ. ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱜᱩᱱ ᱟᱫᱷᱟᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱫᱟᱹᱭᱠᱟᱹ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱩᱞ ᱥᱚᱪ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱡᱚᱜᱽ ᱥᱚᱢᱟᱫᱷᱟᱱ ᱩᱫᱩᱜᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱥᱚᱪᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱥᱮ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱫᱷᱟᱨᱚᱱᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱟᱠᱫᱟᱱᱫᱟ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱫᱷᱟᱨᱚᱱᱟ, ᱱᱟᱶᱟ ᱦᱚᱨᱟ ᱟᱨ ᱯᱨᱮᱨᱚᱬᱟᱫᱟᱭᱚᱠ ᱱᱟᱡᱟᱨᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮᱱᱫᱽᱨᱤᱠ ᱵᱨᱟᱱᱰ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱩᱫᱽᱫᱚᱜᱽ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱡᱟᱨ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱩᱯᱨᱩᱢᱚᱜᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱵᱨᱟᱱᱰ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱢᱟᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱞᱮᱠᱟᱭ ᱩᱯᱨᱩᱢᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱯᱷᱮᱥᱚᱱ, ᱪᱤᱛᱟᱹᱨ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱨᱮ ᱩᱫᱚᱜ ᱠᱟᱱ ᱥᱮᱭᱞᱤ, ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱵᱩᱡᱷ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱠᱷᱟᱠᱚ ᱩᱫᱩᱵᱚᱜᱟ. ᱛᱮᱦᱮᱧ ᱜᱮ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟᱠᱚ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱡᱟᱦᱟᱱᱟᱜ ᱮᱢ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ?
ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱚᱛᱱᱚᱜᱽ ᱧᱮᱞ ᱚᱪᱚᱭ ᱢᱮ. Best Designs of the World ᱨᱮ ᱩᱫᱩᱵ ᱞᱟᱹᱜᱤᱫ ᱟᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱨᱮ ᱟᱹᱜᱩᱭ ᱢᱮ.
ᱩᱫᱩᱵ ᱨᱮ ᱵᱚᱞᱚᱱ ᱢᱮ