Serious Little Squid Visual Identity

Serious Little Squid Visual Identity 由 Youjia Gu 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Serious Little Squid Visual Identity 于 2020 荣获 A' Design Award 铜奖，与其他出色设计一同在 Best Designs of the World 展示。深入了解项目细节，发现 Youjia Gu 的其他作品，了解 Serious Little Squid Visual Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Serious Little Squid Visual Identity 由 Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers. Serious Little Squid 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对参赛作品进行投票。