The Wild Corporate Identity

The Wild Corporate Identity 由 Chao Xu 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。The Wild Corporate Identity 于 2020 荣获 A' Design Award，与其他出色设计一同在 Best Designs of the World 展示。深入了解项目细节，发现 Chao Xu 的其他作品，了解 The Wild Corporate Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 The Wild Corporate Identity 由 Chao Xu This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious. The Wild 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。