Electric Meets Reality In Store Experience Wall

Electric Meets Reality In Store Experience Wall 由 Mark Boey 创作，是 A' 广告、营销与传播设计奖 的卓越获奖作品。Electric Meets Reality In Store Experience Wall 于 2020 荣获 A' Design Award 金奖，与其他非凡设计一同在 Best Designs of the World 展示。深入了解项目细节，发现 Mark Boey 的其他作品，了解 Electric Meets Reality In Store Experience Wall 为何能在众多参赛设计中独树一帜。

广告、营销与传播设计 Electric Meets Reality In Store Experience Wall 由 Mark Boey Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car. Electric Meets Reality 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与卓越的技术造诣融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对参赛作品进行投票。