Yuyuan Road Baijiu Beverage
Wen Liu
包装设计 Yuyuan Road Baijiu Beverage 由 Wen Liu Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers.
A' Design Award 铜奖 获奖作品
Yuyuan Road Baijiu Beverage 由 Wen Liu 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。Yuyuan Road Baijiu Beverage 于 2020 荣获 A' Design Award 铜奖，与其他出色设计一同在 Best Designs of the World 展示。深入了解项目细节，发现 Wen Liu 的其他作品，了解 Yuyuan Road Baijiu Beverage 为何能在众多参赛设计中脱颖而出。
关于 Yuyuan Road Baijiu
包装设计 Yuyuan Road Baijiu Beverage 由 Wen Liu Yuyuan Road Baijiu is a packaging design for a Chinese liquor produced in Maotai town, Guizhou province. The design is inspired by Yuyuan Road, a historic street in Shanghai, and by the main building on that street. The logo shows an element of the Paramount, a landmark building and cultural symbol in Shanghai. The outer box is made of recycled plastic, the bottle is ceramic with gold spray paint, and the cover is plastic. The box measures 100 by 100 by 290 millimetres. The packaging aims to convey Shanghai culture to consumers. Yuyuan Road Baijiu 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
