Pepsi Chinas People Daily New Media Beverage

Pepsi Chinas People Daily New Media Beverage 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的卓越获奖作品。Pepsi Chinas People Daily New Media Beverage 于 2021 荣获 A' Design Award 铂金奖，与其他卓越设计一同在 Best Designs of the World 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi Chinas People Daily New Media Beverage 为何能在众多参赛设计中脱颖而出。

包装设计 Pepsi Chinas People Daily New Media Beverage 由 PepsiCo Design and Innovation Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect. Pepsi Chinas People Daily New Media 荣获 A' Design Award 铂金奖，这是 A' Design Award & Competition 的最高级别荣誉。A' Design Award 铂金奖 获奖作品兼具非凡的设计表现与精湛的技术造诣，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中最出色的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。