BTY Brand Identity Logo and Applications

BTY Brand Identity Logo and Applications 由 Gonzalo Alatorre 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。BTY Brand Identity Logo and Applications 于 2022 荣获 A' Design Award 铜奖，与其他出色设计一同在 Best Designs of the World 展示。探索项目详情，发现 Gonzalo Alatorre 的其他作品，了解 BTY Brand Identity Logo and Applications 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 BTY Brand Identity Logo and Applications 由 Gonzalo Alatorre BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates. BTY Brand Identity 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。