Vivo X80 Product Promotion

Vivo X80 Product Promotion 由 OUTPUT 创作，是 A' 广告、营销与传播设计奖 的广受认可的获奖作品。Vivo X80 Product Promotion 于 2023 荣获 A' Design Award 银奖，与其他卓越设计一同在 Best Designs of the World 展示。探索项目详情，发现 OUTPUT 的其他作品，了解 Vivo X80 Product Promotion 为何能在众多参赛设计中表现出众。

广告、营销与传播设计 Vivo X80 Product Promotion 由 OUTPUT Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display. Vivo X80 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。