Gua Gua Xing Qiu Brand Identity

Gua Gua Xing Qiu Brand Identity 由 sxdesign 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Gua Gua Xing Qiu Brand Identity 于 2024 荣获 A' Design Award，与其他卓越设计一同在 Best Designs of the World 展示。探索项目详情，发现 sxdesign 的其他作品，了解 Gua Gua Xing Qiu Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Gua Gua Xing Qiu Brand Identity 由 sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players. Gua Gua Xing Qiu 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。