Seaside Home For Music Fans Marketing

Seaside Home For Music Fans Marketing 由 Tmall Home 创作，是 A' 广告、营销与传播设计奖 的卓越获奖作品。Seaside Home For Music Fans Marketing 于 2025 荣获 A' Design Award 金奖，与其他卓越设计一同在 Best Designs of the World 展示。探索项目详情，发现 Tmall Home 的其他作品，了解 Seaside Home For Music Fans Marketing 为何能在众多参赛设计中表现出众。

广告、营销与传播设计 Seaside Home For Music Fans Marketing 由 Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended. Seaside Home For Music Fans 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与卓越的技术造诣融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。