Pure Green Visual Identity

由Xinqi Liu創作嘅Pure Green Visual Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Pure Green Visual Identity喺2020榮獲A' Design Award，並同其他卓越設計一齊喺Best Designs of the World展示。探索項目詳情，發掘Xinqi Liu嘅其他作品，了解Pure Green Visual Identity嘅設計點樣喺同場作品中展現獨特之處。

平面設計 Pure Green Visual Identity 作者： Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers. Pure Green榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。