The Wild Corporate Identity
Chao Xu
平面設計 The Wild Corporate Identity 作者： Chao Xu This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.
A' Design Award得獎作品
由Chao Xu創作嘅The Wild Corporate Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。The Wild Corporate Identity喺2020榮獲A' Design Award，並同其他出眾設計一齊喺Best Designs of the World展示。深入了解項目細節，發掘Chao Xu嘅其他作品，了解The Wild Corporate Identity嘅設計點樣喺同場作品中盡顯優勢。
關於The Wild
平面設計 The Wild Corporate Identity 作者： Chao Xu This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious. The Wild榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
