Electric Meets Reality In Store Experience Wall

由Mark Boey創作嘅Electric Meets Reality In Store Experience Wall，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Electric Meets Reality In Store Experience Wall喺2020榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Best Designs of the World展示。深入了解項目細節，發掘Mark Boey嘅其他作品，了解Electric Meets Reality In Store Experience Wall嘅設計點樣喺同場作品中展現獨特之處。

廣告設計 Electric Meets Reality In Store Experience Wall 作者： Mark Boey Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car. Electric Meets Reality榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創概念同卓越嘅技術掌握結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。